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Learning Path: Data-Informed Design

Video Description

Are you designing for your real audience or who you think your audience is? The fact is, you can't create an ideal product or experience for your users unless you know who they are, as well as how and why they'll interact with your design. In this Learning Path you'll discover how to determine what type of data you need to be informed, how to collect it, and how to apply it to your design decisions.

Table of Contents

  1. Introduction
    1. The Value of Data 00:03:52
  2. Data 101
    1. Product Development Without Data 00:11:42
    2. Moving to a Data-Informed Process 00:18:25
  3. Getting Started
    1. Finding Your Baseline 00:17:34
    2. Choosing Your Tools 00:31:58
    3. Examining Your Process and Team 00:16:06
  4. Sample Projects
    1. Strategy and Goals 00:24:31
    2. Product Planning 00:15:55
    3. Design and Development Cycle 00:28:46
    4. Launch Approach 00:24:55
    5. Post-Test Analysis and Updates 00:15:04
    6. Sharing Results 00:04:19
  5. Conclusion
    1. Conclusion 00:01:38
  6. Introduction
    1. Introduction And About The Author 00:01:41
    2. The Value Of UX Research 00:03:03
    3. Course Overview 00:02:39
  7. Overview Of UX Research Methods
    1. Usability Testing Overview 00:03:06
    2. Overview Of User Interviews 00:02:13
    3. Personas 00:01:30
    4. Expert Reviews 00:02:19
    5. Diary Studies 00:02:16
    6. Lean Research Techniques 00:02:12
  8. Planning A Usability Study
    1. Overview Of The Study Plan 00:03:48
    2. Running The Planning Meeting With Stakeholders 00:14:34
    3. Determine The Number Of Users To Test 00:07:32
  9. User Recruitment
    1. User Recruitment Overview 00:07:35
    2. Determine Recruitment Criteria 00:10:38
    3. Finding And Screening Participants 00:09:38
  10. Task Design
    1. Overview Of Task Design 00:06:33
    2. Verb-Based Tasks 00:04:22
    3. Scavenger Hunt Tasks 00:04:26
    4. Best Practices For Task Design 00:04:13
    5. Interview Based Tasks 00:06:47
    6. Exercise - Creating Your Own Tasks 00:03:50
  11. Building The Prototype
    1. Low Fidelity Versus High Fidelity 00:07:54
    2. Building Paper Mockups 00:04:46
  12. Moderating A Usability Study
    1. Overview And The Roles Of A Test Moderator 00:03:41
    2. Overview Of A Usability Test Session 00:04:29
    3. Pre-Test Briefing With Users And Observers 00:05:31
    4. Running The Usability Test Session 00:08:20
    5. Exercise - Practice Your Moderation Skills 00:02:54
  13. Analyzing The Data
    1. Performance Metrics 00:04:40
    2. Observation Versus Inferences 00:12:20
    3. Rolling List Of Observations 00:05:28
    4. The KJ Technique - Prioritizing Data Findings 00:12:23
    5. Exercise - Running A KJ Exercise 00:02:06
  14. Communicating The Study Results
    1. Success Factors For Communicating Results 00:06:23
    2. Informal Methods - Email, Dashboard, Working Meetings And Integration With Bug Tracking System 00:04:22
    3. Formal Methods - Workshop, Highlight Videos And Report 00:08:37
  15. User Interviews
    1. User Interviews - Overview And Benefits 00:05:08
    2. Logistics And Interviewing Tips 00:06:37
    3. Topics To Cover And Questions To Ask 00:05:06
    4. Data To Collect 00:02:37
    5. Exercise - Practice Your Interviewing Skills 00:01:51
  16. Personas
    1. Overview Of Personas 00:05:04
    2. Analyzing The Data 00:06:32
    3. Writing Persona Descriptions 00:03:21
    4. Integrating Personas Into The Development Process 00:05:45
  17. Expert Reviews
    1. Expert Reviews Overview 00:08:48
    2. Heuristic Evaluations 00:04:34
    3. Expert Reviews Based On Design Principles And Patterns 00:04:25
    4. Task Based Expert Reviews 00:10:32
    5. Exercise - Conduct A Task-Based Expert Review 00:01:16
  18. Diary Studies
    1. Diary Studies Overview 00:03:56
    2. Types Of Diary Studies - Unstructured Diaries, Survey Diaries And Usability Test Diaries 00:06:16
  19. Lean UX Research Techniques
    1. Lean UX Research Techniques Overview 00:01:22
    2. 5-Second Tests 00:05:51
    3. First Click Tests 00:03:12
    4. Comprehension Tests 00:02:45
    5. Task Cataloging Questionnaire 00:01:41
    6. Catalog Test 00:02:21
  20. Summary
    1. Resources And Wrap Up 00:03:20
    2. Welcome to the Course 00:02:52
    3. What Can You Learn? 00:14:32
    4. Pre-Research Brainstorming 00:09:42
    5. Scripting 00:20:29
    6. Recruiting & Scheduling 00:22:59
    7. Preparations 00:07:29
    8. In-Person Interviewing & Testing 00:06:46
    9. Remote Interviewing & Usability Testing 00:07:27
    10. Responding to Results 00:08:53
    11. Integrating These Practices 00:03:09
    12. Course Closing 00:05:27