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Learning iOS Design: A Hands-On Guide for Programmers and Designers by William Van Hecke

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10. The Whole Experience

So far, this book has concentrated on improving the practical, routine interactions that people have with your software. Most of what you’ve read to this point can be classified as product design or interaction design: deciding what the app should do and how. But user experience design isn’t only about features, navigation, layout, buttons, and animations.

There’s one more layer in Donald Norman’s model of cognition, above the two you’ve seen: the reflective level. The reflective level is how you feel over long spans of time as you look back on experiences you’ve had. It’s the feeling that persists long after the app has been quit and the iPhone has been put away. It’s the immediate response you have when someone who ...

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