The importance of evangelism

Whenever you introduce a change, be it a new product, service, or a wholesale change to the ways of working, you need evangelists to ensure everyone who needs to know about the change, knows about it. Sometimes, this is seen as marketing or PR, but in its basic form, it is evangelism. Evangelism is important. It's also very hard work but is essential for any change to be successful. CD and DevOps has the potential to introduce a vast amount of change to the way your business works. Therefore, a vast amount of evangelism will be required. Even if you have a goal, vision, and the blessing from up on high, you need to evangelize to ensure those who are most important to the success of the implementation are behind you ...

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