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Learning Data Mining with R by Bater Makhabel

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Market basket analysis

Market basket analysis is the methodology used to mine a shopping cart of items bought or just those kept in the cart by customers. The concept is applicable to a variety of applications, especially for store operations. The source dataset is a massive data record. The aim of market basket analysis is to find the association rules between the items within the source dataset.

The market basket model

The market basket model is a model that illustrates the relation between a basket and its associated items. Many tasks from different areas of research have this relation in common. To summarize them all, the market basket model is suggested as the most typical example to be researched.

The basket is also known as the transaction ...

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