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Learning by Doing: A Comprehensive Guide to Simulations, Computer Games, and Pedagogy in e-Learning and Other Educational Experiences by Clark Aldrich

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5.1. VIRTUAL PRODUCTS

Virtual products were popularized when they became part of a new product rollout (Figure 5.1), advertising campaign, or online sales program. When Palm Pilots were first rolled out, their site featured a Web applet that allowed perspective users to try out writing in graffiti (their character recognition language) to see how easy it was.

Not surprisingly, virtual products have often been the responsibility of marketing groups. Sometimes their origin starts even earlier in the value chain, as they are used to mock-up designs to test with users before the prototypes are even built.

Training organizations have been quick to see the immediate benefit of virtual products over real products. They can be "better than realistic." ...

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