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Learning by Doing: A Comprehensive Guide to Simulations, Computer Games, and Pedagogy in e-Learning and Other Educational Experiences by Clark Aldrich

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9.2. EXTENDED, MULTI-DAY ROLE PLAYS

David Forman, a noted e-learning implementer and founder of e-learningjobs.com, tells of his most memorable role-play-based simulation. It didn't involve technology at all.

He designed it back in the late 1980s when he worked for Spectrum Interactive. (And this being the training market, I should note that this happened back when there was a Spectrum Interactive.)

The program would be called Strategic Account Management (SAM). David had the goal of getting the highest level of salespeople, the kind who were making hundreds of thousands per year, to think more about strategic sales.

What he designed was a four-day, classroom-based immersive role play.

9.2.1. Day One: The Company

On day one, the salespeople ...

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