When an application is deployed to the cloud, latency can become a big issue. There is sufficient evidence that shows that latency leads to loss in business. It can also severely impact user adoption.
You will need to attack the latency issue through approaches that can improve the user experience by reducing the perceived and real latency. For example, some of the techniques you can use include rightsizing your infrastructure, using caching and placing your application and data closer to your end users.
Perceived latency can be reduced by pre-fetching data that is likely to be used by the application, or caching frequently used pages/data. Additionally, you can design your pages in a manner that after they are loaded, ...
