Learning Apache Mahout

Chapter 9. Case Study – Churn Analytics and Customer Segmentation

In this chapter, we are going to discuss the steps involved in a machine learning project from start to finish. We will cover all the important steps that need to be performed for a successful machine learning project. We will use a couple of examples from customer analytics to walk through the process. The topics covered in this chapter are:

• Churn analytics
• Customer segmentation

Churn analytics

Until now, in this book, we have discussed multiple important machine learning concepts and algorithms and their implementation/usage in Mahout. We also saw multiple examples of using machine learning algorithms with Mahout. We are now going to focus on end-to-end case studies, keeping a specific ...