About the Author
Dr. Reed K. Holden is the founder and CEO of Holden Advisors (www.holdenadvisors.com), a firm that specializes in pricing and sales effectiveness. He is the co-author of the second and third editions of The Strategy and Tactics of Pricing and Pricing with Confidence, two of the leading books in the field. For the past 20 years, he has worked globally with sales and executive teams in a wide range of industries to improve their pricing performance. Contact him at Rholden@holdenadvisors.com.
Reed lives in Concord, Massachusetts, with his wife Carolyn and two golden retrievers Sam and Red.
Get Learn Successful Sales and Negotiation Tips (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
