The study aims to pull rich data from two sources. The first source will be through primary research whereby a survey will be sent to respondents and, depending on the time constraints, there will be a threshold based on the first 100 respondents. There will be the advantage that from a single survey, a lot of data will be collected about the feelings of a particular respondent. On the other hand, there is the fear that due to the survey being long, many respondents may not actually take it. All in all, the end result is that the survey will pull more data than normal surveys would from each respondent. This is considerably better than getting thousands of replies for a very short survey that gives shallow information concerning ...
Data collection
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