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Social proof

Social proof is a phenomenon in which someone can hardly determine the acceptable behavior to portray and just assumes the behavior portrayed by others. It happens to people that find themselves in unfamiliar setups and thus do not know how to act and have no other reference other than the behaviors observable from other people. This is how people in new setups almost always end up doing what others are doing. In a certain experiment, a group of people was told to look up at the sky in the middle of the city. The end result was catastrophically successful. Other people began staring blindly into space to see what was being looked at. People that observed others doing this also did the same and the ripple effect caused major traffic ...