Just like mind tricks, persuasion is a cross-cutting topic in the whole of the social engineering process and thus cannot be constrained to a certain step. To persuade a target, a social engineer needs to appeal to the target's interests first. Persuasion gets targets to react, think, and do exactly as the social engineer wants.
Persuasion leads to unquestionable influence in the minds of the targets. So that the attack is successful, social engineers perfect their persuasion skills. They make sure that the influence they have on the targets is undetectable but far-reaching. Persuasion can be best understood through the five fundamentals used by social engineers to instill it in the target's mind in the first place. They include: ...
