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Obligation

This is a little bit related to reciprocity. A target feels the need to take some actions out of moral, legal, contractual, duty, or religious requirements. It is commonly used against customer care personnel who are obligated to help clients out while stomaching insults and appreciating their lack of knowledge on some things. Away from that, a social engineer can create an obligation on a target even when one never existed. A sense of obligation can surprisingly be created by small things such as mere compliments. The American Disabled Veterans organization is able to get a 35% blood appeal success by sending custom-made address labels to the recipients. Without the address labels, they only get an 18% success rate. To target ...