Appendix C: Glossary

@replies Twitter term for using the @ symbol in front of a Twitter username to reply to or refer to someone, or to direct a tweet to them.

applications software to help users perform a specialised task.

bitly <www.bitly.com> a service for shrinking down long URLs or web addresses.

blog a website created to share thoughts and opinions for others to see and comment on.

Box a function on LinkedIn where you can add documents for people in your network to download and share.

business network your business connections.

business page Facebook page that can be used by a business to promote their brand and product.

cheerleaders people who love your product or service and tell their friends and networks.

community page Facebook page ...

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