Appendix A: Faith’s Flowers social media plan
Faith’s Flowers is a local flower shop with a great reputation and a loyal customer base. The team is thinking of expanding by opening another store in a neighboring town. They would also like their online sales to increase nationally.
The team starts by putting together a SWOT analysis to identify their strengths and weaknesses, and find out where the opportunities and threats will come from (see table A1, overleaf). After completing this they put together their social media plan (see table A2 on p. 187), where they brainstorm about the purpose, projected achievements and outcome of the social media campaign, and identify their short- and long-term social media objectives. Finally they complete ...
