Day 6: YouTube explained
Key areas we will cover on day 6:
• why create a video?
• some real examples
• quick video ideas
• creating your video
• uploading your video.
Video marketing is fast becoming a popular way to explain a product or service, so sites such as YouTube are becoming very popular. Think of YouTube as a resource channel to find the answer to your question, as well as an entertainment centre for funny videos.
Quick stats <www.youtube.com>
Here are some interesting YouTube stats:
• it was founded in 2005
• 35 hours of video are uploaded each minute
• 70 per cent of traffic is from outside the USA
• it has a demographic of 18-to 54-year-olds
• there were 70 billion playbacks in 2010.
Why create a video in the first place?