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Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business by Linda Coles

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Day 3: LinkedIn basics and networking using LinkedIn

Key areas we will cover on day 3:

personal profile content

networking and making connections

making the most of groups

creating your own company page.

LinkedIn’s main function is networking with people you would not ordinarily come into contact with. By connecting with other like-minded people, you can effectively build your business connection base, and have the potential to grow your business.

This chapter will work through the real basics that often get missed when people set up their LinkedIn profile, and then move on to how to actually use it to get real results. We will cover what should be in your profile, adding in the relevant applications to really give a full 3D effect, ...

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