O'Reilly logo

Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business by Linda Coles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Day 1: What is social media? Policy, plan and profitability

Key areas we will cover on day 1:

social media explained

growing your business with social media

making an effective social media plan.

If you think social media is a fad for the young ones and that you are too old to even contemplate it, never mind finding the time or having the resources to do it, then you should read on.

What is social media and is it a fad?

I have heard people say, ‘I have no time for social media’, to which I respond, ‘You have no time for marketing your business and building relationships with prospects and customers?’

Think about that for a moment.

Yes it takes effort, but so does every aspect of running a successful business, and there are tools available ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required