Foreword: A new way to think about writing
Do you wonder why your messages don’t work the way you want, and whether there’s a better way to write them? There is. And we’re going to show you exactly how to do it.
This book’s goal is to make you a good business writer.
What do we mean by business writer? Not someone who earns a living as a writer, but anyone who writes for business purposes. You might turn out e-mails, letters, and reports as part of your everyday work in the corporate, nonprofit, or government worlds. You might be an entrepreneur or a professional—perhaps a lawyer, accountant, educator, scientist, artist—who writes proposals or articles as well as e-mails and marketing materials and blogs.
Whoever you are, writing can give you ...
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