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Learn Good Business Writing and Communication (Collection)

Book Description

The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.


FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. The Truth About The New Rules of Business Writing
    1. Copyright Page
    2. Praise for The Truth About the New Rules of Business Writing
    3. Foreword
    4. On the Web
    5. Acknowledgments
    6. About the Authors
    7. Introduction
    8. Part I: The truth about what makes writing work
      1. Truth 1. Most people aim for the wrong target
        1. Define good writing yourself
        2. Bad writing: the whole sad story
        3. Good writing: a definition to live by
      2. Truth 2. If you can say it, you can write it
      3. Truth 3. Forget yesterday—write for today
      4. Truth 4. Planning is the magic ingredient
      5. Truth 5. To achieve your goal, look below its surface
      6. Truth 6. Cut to the chase: Put the bottom line on top
      7. Truth 7. “Me”-focused messages fail
      8. Truth 8. People are not the same: Write for differences
      9. Truth 9. Tone makes—or breaks—your message
      10. Truth 10. Knowing your inside story is the key
      11. Truth 11. Forget outlines—organize your thinking
        1. Writing helps you think
      12. Truth 12. How to organize is a personal choice
      13. Truth 13. Every message you send has a psychological impact
        1. Guidelines for delivering bad news
      14. Truth 14. Effective messages lead with strength
      15. Truth 15. To succeed, cover your ground and remember “the ask”
      16. Truth 16. Your goal and audience determine the best way to communicate
    9. Part II: The truth about self-editing
      1. Truth 17. The best writers don’t write; they rewrite
      2. Truth 18. Rhythm and transitions make writing move
        1. Pay attention to transitions
      3. Truth 19. Less can be a whole lot more
        1. Rewrite challenge
      4. Truth 20. Passive thinking and jargon undermine clarity
      5. Truth 21. You don’t need grammar drills to spot your writing problems
        1. Use your computer’s Readability Index
    10. Part III: The truth about successful e-mail
      1. Truth 22. Use e-mail to communicate in the fast lane—powerfully
        1. Review your e-mails—every one
      2. Truth 23. Good subject lines say, “Open sesame”
      3. Truth 24. Know your e-mail do’s and don’ts
        1. E-mail don’ts
      4. Truth 25. Writing good progress reports is worth your time
    11. Part IV: The truth about letters
      1. Truth 26. Letters: They live! And you need them
      2. Truth 27. Letters build relationships
      3. Truth 28. Cover letters matter, big time
    12. Part V: The truth about reports and proposals
      1. Truth 29. Good reports generate action
        1. Writing the lead—some options:
      2. Truth 30. Organizing complex projects isn’t that hard
      3. Truth 31. Well-crafted proposals win
      4. Truth 32. The letter format lets you shortcut proposals
      5. Truth 33. Root grant applications in “mission”—yours and the funder’s
    13. Part VI: The truth about Web sites
      1. Truth 34. Writing is the missing factor in your competitors’ Web sites
      2. Truth 35. Web sites built on keywords and content build traffic
        1. Some more Web site do’s and don’ts
      3. Truth 36. A home page must crystallize who you are
    14. Part VII: The truth about new media
      1. Truth 37. Blogging and social media are powerful business tools
      2. Truth 38. To blog for yourself, be yourself, but carefully
      3. Truth 39. Good business blogging is edgy
        1. Tie blogs to your marketing
      4. Truth 40. Tweeting and texting: the ultimate self-edit challenge
      5. Truth 41. E-letters focus marketing and reinforce branding
      6. Truth 42. Good PowerPoint is more than pretty faces: It starts with writing
    15. Part VIII: The truth about writing to self-market
      1. Truth 43. Strong résumés focus on accomplishments, not responsibilities
      2. Truth 44. Fliers are easy all-purpose promotional tools
      3. Truth 45. It pays to think PR and send news releases
        1. Plan the release
      4. Truth 46. Writing articles boosts your career
      5. Truth 47. The virtual world offers self-publishing power
        1. Get to the point
        2. Can you write a book?
    16. Part IX: The truth about tricks of the trade
      1. Truth 48. Good headlines help your writing work—a lot
      2. Truth 49. Skillful interviewing is a major (but unrecognized) business asset
      3. Truth 50. Readers are global: Try not to confuse them
      4. Truth 51. Clarity is next to godliness
      5. Truth 52. You can fix your own grammar goofs
    17. FT Press
    18. Simply the best thinking
  6. FranklinCovey® Style Guide™: For Business and Technical Communication, Fifth Edition
    1. Copyright Page
    2. Preface
      1. New in the Fifth Edition
    3. Improving Communication Quality
      1. Business Communication Solutions from FranklinCovey
    4. Foreword
      1. This is a book for the Knowledge Age.
    5. Author Acknowledgments
    6. Reference Glossary
      1. Using the Reference Glossary
      2. Abbreviations
      3. Acronyms
      4. Active/Passive
      5. Adjectives
      6. Adverbs
      7. Agreement
      8. Apostrophes
      9. Appendices
      10. Articles
      11. Bias-Free Language
      12. Bibliographies
      13. Boldface
      14. Brackets
      15. British English
      16. Capitals
      17. Captions
      18. Charts
      19. Citations
      20. Cliches
      21. Colons
      22. Color
      23. Commas
      24. Compound Words
      25. Conjunctions
      26. Contractions
      27. Dashes
      28. Decimals
      29. Editing and Proofreading
      30. Electronic Mail
      31. Ellipses
      32. Emphasis
      33. English as a Second Language
      34. Ethics
      35. Exclamation Marks
      36. False Subjects
      37. Faxes
      38. Footnotes
      39. Fractions
      40. Gobbledygook
      41. Graphics for Documents
      42. Graphics for Presentations
      43. Graphs
      44. Headings
      45. Hyphens
      46. Illustrations
      47. Indexes
      48. Intellectual Property
      49. International Business English
      50. Introductions
      51. Italics
      52. Jargon
      53. Key Words
      54. Letters
      55. Lists
      56. Managing Information
      57. Maps
      58. Mathematical Notations
      59. Meetings Management
      60. Memos
      61. Metrics
      62. Modifiers
      63. Nouns
      64. Numbering Systems
      65. Numbers
      66. Online Documentation
      67. Organization
      68. Outlines
      69. Page Layout
      70. Paragraphs
      71. Parallelism
      72. Parentheses
      73. Periods
      74. Persuasion
      75. Photographs
      76. Plurals
      77. Possessives
      78. Prepositions
      79. Presentations
      80. Project Management
      81. Pronouns
      82. Punctuation
      83. Question Marks
      84. Quotation Marks
      85. Quotations
      86. Redundant Words
      87. References
      88. Repetition
      89. Reports
      90. Resumes
      91. Scientific/Technical Style
      92. Semicolons
      93. Sentences
      94. Signs and Symbols
      95. Slashes
      96. Spacing
      97. Spelling
      98. Strong Verbs
      99. Style
      100. Summaries
      101. Tables
      102. Tables of Contents
      103. Thinking Strategies
      104. Titles
      105. Tone
      106. Transitions
      107. Underlining
      108. Units of Measurement
      109. Verbs
      110. Word Problems
      111. Word Processing
      112. Wordy Phrases
      113. Writing and Revising
    7. Model Documents
      1. Using Model Documents
      2. Response Letter: With Information and Directions
      3. Response Letter: To a Concerned Customer
      4. Response Letter: To a Complaint
      5. Complaint Letter: With a Request for Action
      6. Complaint Letter: With a Tactful Request for Aid
      7. Employment Reference Letter
      8. Employment Verification Letter
      9. Bid Solicitation
      10. Sales Letter: With a Soft Sell
      11. Sales Letter: With a Soft Sell—Attachment
      12. Sales Letter: Template/Mail Merge
      13. Customer Service Letter
      14. Procedure Memo
      15. Request Memo: For Clarification of a Problem
      16. Summary Memo: For an Executive Audience
      17. Proposal Memo: To an Antagonistic Audience
      18. Request Memo: With Informal Instructions
      19. Request Memo: With Informal Instructions—Attachments
      20. Technical Memo: With a Recommendation
      21. Recommendation Memo
      22. Status Report Memo: With an Outcome Orientation
      23. Safety Memo: With a Mild Reprimand
      24. Personnel Memo: With Suggested Prodedures
      25. Response Memo: With Instructions
      26. Transmittal Memo: For Attachments
      27. Resume: Problem-Solution Format
      28. Resume: Performance Format
      29. Resume Cover Letter
      30. Minutes
      31. Job Description
      32. Executive Summary: For a Proposal (Financial Services)
      33. Executive Summary: For a Proposal (Training)
      34. Executive Summary: For an Audit
      35. Marketing Fact Sheet
      36. Mission Statement
      37. Procedure: For a Business Process
      38. Procedure: For a Technical Process
      39. Technical Report
      40. Web Page: With Informative Content
    8. Index