You are previewing Lean UX.

Lean UX

Cover of Lean UX by Jeff Gothelf... Published by O'Reilly Media, Inc.
  1. Dedication
  2. Special Upgrade Offer
  3. Praise for Lean UX
  4. Foreword
  5. Preface
    1. What Is Lean UX and How Is It Different?
    2. Who Is Lean UX For?
    3. What’s In It for You?
    4. A Note from Jeff
    5. A Note from Josh
    6. From Jeff and Josh
  6. I. Introduction and Principles
    1. 1. Why Lean UX?
    2. 2. Principles
      1. The Three Foundations of Lean UX
      2. Principles
      3. Wrapping Up: Principles
  7. II. Process
    1. 3. Vision, Framing, and Outcomes
      1. Assumptions
      2. Hypotheses
      3. Outcomes
      4. Personas
      5. Features
      6. Assembling Your Subhypotheses
      7. Conclusion
    2. 4. Collaborative Design
      1. Collaborative Design in Practice
      2. Design Studio
      3. Style Guides
      4. Case Study
      5. Collaborating with Geographically Distributed Teams
      6. Wrapping Up: Collaborative Design
    3. 5. MVPs and Experiments
      1. About MVPs and Experiments
      2. The Focus of an MVP
      3. Creating an MVP
      4. What Should Go Into My Prototype?
      5. Putting It All Together: Using a Prototype MVP
      6. Types of Non-Prototype MVPs
      7. Hybrids and Creativity
      8. Conclusion
    4. 6. Feedback and Research
      1. Continuous and Collaborative
      2. Case Study: Three Users Every Thursday at Meetup
      3. Monitoring Techniques for Continuous, Collaborative Discovery
      4. Conclusion
  8. III. Making It Work
    1. 7. Integrating Lean UX and Agile
      1. Some Definitions
      2. Beyond Staggered Sprints
      3. Building Lean UX into the Rhythm of Scrum
      4. Participation
      5. Design Is a Team Sport: Knowsy Case Study
      6. Beyond the Scrum Team
      7. Conclusion
    2. 8. Making Organizational Shifts
      1. SHIFT: Outcomes
      2. SHIFT: Roles
      3. SHIFT: New Skills for UX Designers
      4. SHIFT: Cross-Functional Teams
      5. SHIFT: Small Teams
      6. SHIFT: Workspace
      7. SHIFT: No More Heroes
      8. No More BDUF, Baby
      9. SHIFT: Speed First, Aesthetics Second
      10. SHIFT: Value Problem Solving
      11. Shift: UX Debt
      12. SHIFT: Agencies Are in the Deliverables Business
      13. SHIFT: Working with Third-Party Vendors
      14. SHIFT: Documentation Standards
      15. SHIFT: Be Realistic about Your Environment
      16. SHIFT: Managing Up and Out
      17. A Last Word
      18. Conclusion
  9. A.  
  10. Index
  11. About the Author
  12. Special Upgrade Offer
  13. Copyright
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Chapter 7. Integrating Lean UX and Agile

Agile methods are now mainstream. At the same time, thanks to the huge success of products such as the Kindle and the iPhone, so is user experience design. But making Agile work with UX has long been a challenge. In this chapter, I review how Lean UX methods can fit within the most popular flavor of Agile—the Scrum process—and discuss how blending Lean UX and Agile can create a more productive team and a more collaborative process. I’ll cover:

Definition of terms

Just to make sure we’re all on the same page about certain words like “sprint” and “story.”

Staggered sprints

The one-time savior of Agile/UX integration is now just a stepping stone to true team cohesion.

Listening to Scrum’s rhythms

The meeting cadences of Scrum are clear guideposts for Lean UX integration.


A truly cross-functional process requires that everyone be a part of it.

Design as a team sport

Ensuring that the once-closed design process is now open to all team members is key to your success.

Managing up and out

Clear obstacles to your team’s progress by being proactive with your communication.

Some Definitions

Agile processes, including Scrum, use many proprietary terms. Over time, many of these terms have taken on a life of their own. To ensure that I’m using them clearly, I’ve taken the time to define a few of them here (If you’re familiar with Scrum, you can skip this section.)


An agile methodology promoting time-boxed cycles, team self-organization, and high team ...

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