Appendix A.  

“Mandatory reading for entrepreneurs.”

DAN HEATH, co-author of Switch and Made to Stick

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“The essential template to understand the crucial leadership challenge of our time: initiating and managing growth!”

WARREN BENNIS, Distinguished Professor of Business, University of Southern California

“Changes how we think about innovation and entrepreneurship.”

THE FINANCIAL TIMES

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LEARN MORE ABOUT HOW DROPBOX, WEALTHFRONT, AND OTHER SUCCESSFUL STARTUPS ARE BUILDING THEIR BUSINESSES.

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