1 Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, 3d edn. (New York: HarperCollins, 2014).
2 Going deep and working backward are actually foundational to lean practice in industry from the shop floor to software coding teams. You can read much more about them in case studies across the web. Just search for “small batches” and “work-in-progress inventory” along with “lean.” Or take a look at the discussion on www.leanchange.net.
3 Ries, The Lean Startup, p. 201.
Get Lean Startups for Social Change now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
