CHAPTER 7 Phase 2: Engagement (Creating Pull)

If you ask the leaders at many companies what they've done to make sure their improvement efforts feed into strategic priorities and contribute to key financial goals—and that these links are visible within the organization—you'll see light bulbs going off. "We haven't really done anything like that."

One of the fundamental secrets of success is publicizing the link of Lean Six Sigma to business strategy because doing so…

• Gives people—especially P&L managers—a compelling personal reason to support the Lean Six Sigma initiative (the "What's In It For Me" factor, or WIIFM)

• Removes reasons for them to actively resist Lean Six Sigma, or worse, simply comply

• Shows the link between shareholder value ...

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