Preface
Product managers need to have the skill to step between a blurry 30,000 feet view and a close-up fine-grained view. Today, businesses are competing to innovate. Cost is no longer the constraint. Execution is. When competitive advantage for business is paramount, customer delight is non-negotiable, opportunities for impact are abound, product managers have to improvise on their strategy every day. The need to be Agile is about responding to abstract feedback from an ever shifting market. This book is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints.
When starting on a new product, it can be quite hard to determine ...
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