What aspect of our product experience matters most?
Product experience includes all the supporting aspects of the core product. This includes pricing, support, content, channels, marketing, sales, and so on. Customers’ perceived value also includes the aspects of the end-to-end product experience. Are customers willing to put up with a lack of adequate support at a given price point? What barriers to adoption do they face with our product? What stops them from switching to an alternative solution?
In my own start-up, the mobile app platform for conferences and events, we were always looking for ideas to engage the conference audience. We had just introduced a quiz as part of our mobile app platform. Our bet was that people would love the game, ...
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