Lean Product Management

Understanding the perceived value of our product

We set the course for the direction that we want our product to take by investing in Key Business Outcomes and deriving impact scores. Our Impact Driven Product may still have some assumptions we made about why our product will succeed. However, we’re still making these assumptions in the blind. Even when we have ample data from customer interviews and our study of the market and have a good hold on what the market needs, the real data only comes if the market actually adopts our product in the way that we assumed it would. How our users perceive the value of our product may or may not match our intended value. We need to look out for the evidence that points us to anything that challenges our assumptions ...