Lean Product Management

Summary

Understanding business outcomes, market needs, customer value, technology viability, and competitive advantage is necessary to craft the right kind of product experience. Knowing the intent of what our product seeks to validate, or accomplish, is a necessary first step. Understanding the pulse of the market and a customer's needs is important for knowing what works well and how our customers perceive the value of our product.

Now that we have defined the right approach for deciding between managing scope, mvp, and the Impact Driven Product, let's find out in the next chapter how qualitative and quantitative customer feedback can influence product direction.