The cost of creating an impactful product experience
While business sponsors bet on business outcomes, they expect a good return on their investment (ROI). This investment was to build the most impactful product experience. Cost is a factor when evaluating the ROI, but it does not have to be a deciding factor.
Our capacity to deliver, drives the trade-offs we make. We need to the set the bar on product experience outcomes high enough, but at the same time, set ourselves up for success. Now we have to figure out how to succeed without burning all our resources (or running out of money). There is cost involved in building (people, skills, resources, support, and so on). There is also risk and we will incur risk by not building something today. It ...
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