Index
A note on the digital index
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A
- Abramson, Mark, Experience with customer development and industry
- abstracting up one level, in interview questioning, What’s the Customer Already Doing?
- action items, turning insights into, Rallying the Team Around New Information
- active listening, Keeping the Conversation Flowing
- actual vs. aspirational responses, in interview questioning, Focus on the present, not the future
- Aetna
- defining MVP at, More Viable than Minimum
- Healthagen Strategy Group, Show Me How You’re Using Our Product
- alternate domains, testing prototypes using alternate, Use a sketch
- Alvarez, Cindy, Watch out for those who can’t stop at minimum
- Amazon, success rate of tested features, Why You Need Customer Development
- Ariely, Dan, How I Learned to Find the Right Customers by Finding the Wrong Ones
- asking for introductions, finding customers by, Come with me on a trip to the DMV
- aspirational vs. actual responses, in interview questioning, Focus on the present, not the future
- aspirational vs. real wants, Are They Telling You What You Want to Hear?
- assumptions, identifying
- about, Where Should I Start?
- making wrong assumptions when, Within Five Interviews: The First Really Excited Person
- using ...
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