Index

A note on the digital index

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A

Abramson, Mark, Experience with customer development and industry
abstracting up one level, in interview questioning, What’s the Customer Already Doing?
action items, turning insights into, Rallying the Team Around New Information
active listening, Keeping the Conversation Flowing
actual vs. aspirational responses, in interview questioning, Focus on the present, not the future
Aetna
defining MVP at, More Viable than Minimum
Healthagen Strategy Group, Show Me How You’re Using Our Product
alternate domains, testing prototypes using alternate, Use a sketch
Alvarez, Cindy, Watch out for those who can’t stop at minimum
Amazon, success rate of tested features, Why You Need Customer Development
Ariely, Dan, How I Learned to Find the Right Customers by Finding the Wrong Ones
asking for introductions, finding customers by, Come with me on a trip to the DMV
aspirational vs. actual responses, in interview questioning, Focus on the present, not the future
aspirational vs. real wants, Are They Telling You What You Want to Hear?
assumptions, identifying
about, Where Should I Start?
making wrong assumptions when, Within Five Interviews: The First Really Excited Person
using ...

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