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Lean and Green by Pamela Gordon

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Chapter 17Be an Environmental Activist Using Tactics That Benefit Business

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I continually challenge the norm. People would say that the vast number of changes here is not because of my intellectual or technical impetus, but because I challenge people at the forefront.

—Harry Reid, facilities manager, Agilent Technologies

AN ACTIVIST is someone who takes positive, direct action to achieve a goal. You can apply your talents to becoming an environmental activist whose tactics are good for business, as these people did:

  • At Apple Computer, seven upstart employees felt that their company could recycle more. They formed a group they called Team Recycle. On their own and in only one year, they increased Apple’s Sacramento facility’s recycling stream ...

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