Part IIIHow to Make the Most Difference
165I HAVE shared with you dozens of cases in which the Lean or Green myth—the myth that businesses have to choose between focusing on the environment and being profitable—has been shattered. This old myth has been replaced by the Lean and Green reality: Organizational practices that are good for the environment can also be good for business.
In this, the last part of the book, I give you the most important and quickest steps organizations can take to achieve the Lean and Green promise. These involve putting in place the leadership and culture for becoming a Lean and Green organization.
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