Chapter 6Set Up an Environmental Management System

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Use a holistic approach to environmental management that focuses on people. You have to keep people motivated; it helps when they see that our company is supporting them to get involved in the environment as much as they want. Then employees begin to say, “Our company really cares about the environment.”

—Danny Martland, environmental advisor,British Aerospace

HAS anyone ever accused you of saying the right words but not following through with action? I received this reprimand a few times during childhood, and it stung. If you haven’t been on the receiving end of this accusation, you probably have made or heard accusations about leaders or organizations being “all talk and no action” when ...

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