Index
A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
A
- A/B testing
- about, Cohort Analysis
- WineExpress.com case study, WineExpress Increases Revenue by 41% Per Visitor
- AARRR acronym, Analytics Frameworks
- abandonment metric, A Practical Example, Abandonment
- Abrams, Jonathan, qidiq Changes How It Adds Users
- Academia.edu site, Attacking the Leading Indicator
- Acceleprise accelerator, Selling into Enterprise Markets
- account cancellation metric, Leading Versus Lagging Metrics
- acquisition channel (business model), About Those People
- acquisition element (AARRR), Dave McClure’s Pirate Metrics
- acquisition mode (e-commerce model), What Mode of E-commerce Are You?, What Makes a Good Leading Indicator?
- actionable/real metrics
- about, What Makes a Good Metric?
- vanity versus, What Makes a Good Metric?
- actions (Three-Threes Model), The Three-Threes Model
- activation element (AARRR), Dave McClure’s Pirate Metrics
- ad inventory metric, Model Four: Media Site
- ad rate metric, Model Four: Media Site, Ad Rates
- ad-blocking software, Wrinkles: Hidden Affiliates, Background Noise, Ad Blockers, and Paywalls
- advertising
- answers-at-scale campaign and, Creating an Answers-at-Scale Campaign
- in media site model, Model Four: Media Site, JFL Gags Cracks ...
Get Lean Analytics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
