(Click-through rates also apply to UGC sites.)
A well-placed, relevant ad will get clicked more, but no matter what, ads are a numbers game: even the best ads seldom get as much as 5% click-through rates.
A May, 2012 study by CPC Strategy listed the top ten comparative shopping sites, along with their click-through rates where applicable (Bing, and TheFind don’t charge for clicks).
Table 25-1. Top ten comparative shopping sites
Comparison shopping engine
Too early to know[a]
Amazon Product Ads
Global search marketing agency Covario reported in 2010 that the average click-through rate for paid search, worldwide, was 2%.
Table 25-2. Average click-through rate for paid search
Affiliate marketer Titus Hoskins says that 5-10% of the visitors he sends to Amazon ultimately buy something, and that this is significantly higher than revenues from competing affiliate platforms. Amazon and other general-purpose retailers also reward affiliate partners more handsomely than some more narrowly-focused companies, because an affiliate referrer gets a percentage of the entire shopping cart. So if an author sends a visitor to ...