The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now. By repeating this process, you’ll overcome many of the risks inherent in early-stage companies or projects, avoid premature growth and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.
Figure 20-1 shows these Lean Analytics stages; along with the “gates” you need to clear to move to the next phase and some of the metrics that will show you that you’re ready to move forward.
Figure 20-1. Where are you today? What will it take to move forward?
Now that you know your business model and the stage you’re at, you’re in a good position to pick a few metrics that will help you make it to the next stage of growth. Table 18-1 gives you some examples of what things matter to a particular model as it grows.
Table 20-1. What metric matters depending on your business model and stage
Software as a Service
Free mobile app
The really big question.
Will they buy enough for enough money from you?
Will it solve a pain they’ll pay for?
Will they engage with content in a repeatable manner?
Empathy Stage: Problem validation.
Getting inside ...