Appendix C. The Lean Series

“Your competition will use this book to outgrow you.”

Mike Volpe, CMO, Hubspot

“...the missing piece of Lean Srartup...”

Dan Martell, CEO and Founder, Clarity

“This book is a huge gift to our industry.”

Zach Nies, Chief Technologist, Rally Software

“The edge you need.”

Julien Smith, New York Times bestselling author of Trust Agents and The Flinch

“As useful for product managers at today’s multibillion dollar companies as it is for entrepreneurs.”

John Stormer, Senior Director of New Products, Salesforce.com

“Alistair and Ben have written a much-needed dose of reality.”

Brad Feld, Foundry Group Managing Director; TechStars Cofounder; and creator of the Startup Revolution series of books

“...this book shows you how.”

Kevin Weil, Director of Product, Revenue, Twitter

“...Croll and Yoskovitz extend our understanding of Lean management by bringing rigorous measurement techniques to a new frontier.”

Thomas Eisenmann, Howard H. Stevenson Professor of Business Administration, Harvard Business School

“Let Alistair and Ben show you how to get to startup nirvana smarter!”

Avinash kaushik, Author, Blogger, Digital Marketing Evangelist

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