The Gift of Significance
Many business executives still cling to a simpler world in which the bottom line is the only thing that really matters. But smart leaders and progressive companies understand that long-term success requires a larger view of what’s important, including a broader sweep of stakeholders. Nike and its enigmatic CEO Phil Knight faced this challenge in the late 1990s amid a flood of bad publicity about the “Sneaker Gulag.” The dreadful pay and working conditions of the mostly Asian workers who produced most of Nike’s shoes damaged the brand and the business. After denial and defense failed, Nike realized it needed to bring its creative talent to bear on its supply chain. It worked on promoting responsible practices end to end—from ...
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