CHAPTER 2
WHAT IS CULTURAL INTELLIGENCE?
The vice chairman of one of the largest Fortune 100 companies in the world was speaking to a group of Asian executives in Singapore. The North American chair spent half his keynote telling the audience how much he loved Asia. He said, “I spend 200-plus days a year here… . I love the food. I just can’t get enough of this place. Asia is the future! I come here as often as possible.”
The mostly Asian audience seemed to appreciate his enthusiasm for their part of the world. But during the question-and-answer period that followed, things began to unravel for him. One individual asked, “So what are you changing about your business strategy given your commitment to Asia?” The executive looked a little caught ...
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