Leading with Care: How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity

Creating New Pathways

The women of Malawi work from sunup to sundown to provide for their families. Yet they still rely on simple hand tools, so their labor is physically exhausting as well as time consuming. On a recent visit, Chris saw firsthand how eager women were for the technical assistance that General Mills could provide. Every woman they encountered was excited to learn faster, less labor-intensive ways to grind maize and sift flour. And as a group, they anxiously shared an age-old problem that they hoped General Mills could help them solve. For generations, women and children across rural Malawi have been sitting with hard stalks of dried maize, painstakingly “popping” off rows of kernels with their thumbs. The women raised this ...