Creating Communities Through Sports
CARE’s Sport for Social Change Initiative (SSCI) is another innovative program for creating community. This pioneering program relies on the power of sports to minimize the effects of poverty on marginalized youth. Studies show that in areas affected by conflict, youth who play sports experience a sense of success, which they can carry over to other areas of their lives. SSCI demonstrates how opportunities to play sports create lasting, positive change for both the individuals and their communities.
In Kenya, CARE has teamed up with the sports powerhouse Nike, as well as the Mathare Youth Sports Association (MYSA), to demonstrate the empowerment that sports can provide. Working through the Kenyan American ...
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