Preparing for Future Needs
As a result of working through the tsunami effort, IHG understood the importance of developing relationships with humanitarian organizations before disasters hit in order to minimize response time. One of the ways they did this was by developing a Web site with CARE that can be activated almost instantly in response to natural disasters. The site allows Priority Club members to convert points to cash, allows employees to make company-matched donations directly to CARE, and allows anyone to make cash contributions. As a result of the tsunami effort, Vicki and her team learned that they have the capacity to collect millions of dollars very quickly, and this Web site provides the vehicle to do just that.
One touching ...
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