Leading with Care: How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity

Starting a New Business

Although starting a new business while raising a young child with medical problems was not easy, Zhena tackled her daily challenges one by one. Just as Maria had a vision for what her tent business could become, so Zhena was confident of her success in the tea business. As she envisioned, her unique tea blends were a big hit, and she decided to again look back to her heritage—to honor her heritage—by calling her products Zhena’s Gypsy Tea. She also paid a special tribute to her grandmother by including a Gypsy wisdom scroll in each package. These scrolls contained direct quotes from her grandmother, and these simple, yet powerful, words presented in such a unique way spurred her sales. Everyone loved reading the personal ...