Leading with Care: How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity

Creating a Community Through Coalition

There’s more than one method for building community, and the larger the community you envision, the more strategic you need to be in your design. By visualizing a single voice that would speak for women, Barbara Kasoff and Terry Neese created a community that would grow to over half a million women when they cofounded Women Impacting Public Policy (WIPP).

With a goal of helping to shape good business legislation, Barbara and Terry wanted to ramp up quickly, so they developed a coalition model. This format was especially appropriate in working with the government because creating coalitions on specific issues is a common process in Washington. Although every organization in a coalition maintains its ...