Shaking Things Up to Drive Needed Change

Nancy’s first shot at creating corporate community arose when she was hired by the Sports and Leisure Division of the New York Times (NYT) Magazine Group, which included publications such as Golf Digest, Tennis Magazine, and Sailing. The team she was hired to manage was spread out, with a sales staff in New York and the marketing and editorial groups located in Connecticut. It had become an accepted practice for an individual in one location to report to a manager in the other. Because this was well before the use of technology and communication systems made disbursed teams efficient, the situation caused many problems. Realizing that the arrangement was preventing success, Nancy decided to shake up ...

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