CHAPTER 9
Moving Full Speed
“And the winner is . . . Mitchell Communications Group!”
I was never more stunned to hear those words than on the night of March 10, 2011. Our entire leadership team was sitting in a ballroom in midtown Manhattan with a thousand other leaders at the annual PR Week Awards banquet. This is like the Oscars in our industry. Winning hardware on this night puts you on a very short list of top agencies and corporations in the competitive world of communications. Being named as an Agency of the Year is like winning Best Picture—many want it, few ever get it.
There we were, a group of hardworking public relations (PR) pros who hadn’t slept much in the past few years. We had been building Mitchell and trying to keep our arms ...
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