CHAPTER 6

Defining a Destiny

Not long ago we hired someone to work in our New York office, and I experienced one of those affirming moments all leaders cherish.

“I’ve had lots of opportunities,” she told me, “but I picked Mitchell because I want to be in this kind of culture. I’m very impressed with your culture. Everybody talked about it. Everybody was consistent, all the way to the top. That’s where I want to be—in that kind of environment.”

One of the biggest challenges I’ve faced as a leader has been building and maintaining a culture that prompts people to say things like this new teammate said, and not just on their first day on the job, but for years to come. It’s a challenge because a culture needs constant nurturing. You don’t put it ...

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