About Leading Strategic Change
Today, virtually every organization faces massive change. Unfortunately, change is extraordinarily difficult and most attempts to initiate and implement change fail. In Leading Strategic Change, J. Stewart Black and Hal B. Gregersen identify the core problem: changing the "mental maps" inside each of our heads.
Just as actual maps guide people's footsteps, mental maps guide daily behavior. Successful strategic change for the organization is all about changing individuals first, because they are the organization.
To change organizations, you must break through the brain barrier. Perhaps Yogi Berra described it best when he claimed, "Ninety percent of baseball is mental. The other fifty percent is physical." So, ...
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