Leading Strategic Change: Breaking Through the Brain Barrier

Chapter 6Brain Barrier #3:Failure To Finish

Returning to our flight metaphor, at this point, you have pushed the throttle forward, and your hundred-ton strategic change project begins to lumber down the runway. You build up speed until you reach the point where people recognize that the old right thing is now wrong. You continue to build momentum until you pass the critical point where you need more runway to stop than to take off. People now see what the new right thing is. You celebrate a little; you have overcome the initial gravitational forces and broken through the first barrier of change.

As you continue down the runway, your airspeed climbs until you reach that magical point of "rotation," where the plane's speed is sufficient to pull ...